Europe continues to dominate aronia berry product launches

From (Europe)


Food product launches containing antioxidant-rich aronia berries continue to increase in Europe, with the US market lagging far behind.

According to data from Mintel’s Global New Products Database (GNPD), the number of foods containing aronia berries as an ingredient has increased from a paltry 2 in 1997, to 101 in 2008, 118 in 2009, and 131 last year. 2011 to date has seen 96 products containing the berries.

Three distinct categories dominate the new product launches: Beverages (non-alcoholic); dairy; and sugar & gum confectionery.

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